Cupshe + KnowYourLemons + SeasonforSqueezin’

We’re thrilled to announce a first of its kind partnership across global swimwear brand Cupshe + KnowYourLemons + SeasonforSqueezin’ this October, with a focus on turning breast cancer awareness into action.

We launched @seasonforsqueezin in May ‘23 because we knew there was a better way to reach the audience of young women who should be paying attention to breast cancer.

Breast cancer awareness is not enough.

Breast cancer ACTION saves lives.

We met @cupshe at miamiswimweek and are thrilled to announce our co-partnership this October spreading the global message of giving yourself a squeeze, and learning what to feel for with @knowyourlemons.

Cupshe will be sharing 100% of profit from sales of their Breast Cancer Action collection back to SeasonforSqueezin’ and KnowYourLemons - which will allow each of our nonprofits to continue to fund the production of tags + creation and distribution of lifesaving educational content and programs.

This campaign is not performative pink marketing.

This campaign will save lives. Check it out here, and follow the incredible content and stories here.

This is just the beginning of how we can modernize and innovate the way we target the growing demographic of women ages 35-45 who need to be doing regular self exams, and paying attention to breast cancer. If you are a swimwear brand interested in saving lives with your products, reach out to us here to partner on free swimwear tags, card inserts or digital copy.